Global Selling has to be one of my favorite classes in the entirety of the MIM program. Bill Tung, the Vice President of International at Columbia Sportswear, kindly takes time out of his busy schedule every summer to teach this course between business meetings and traveling for work. Unlike academic courses structured around theory, Bill’s class focuses on real world problems and solutions. Nearly everyday he advises us to “Read the Economist!!” and our discussions often revolve around current events in the international business world. He also brings in a plethora of experiences from cultural mishaps he has managed to how to navigate brand development in new countries.
Although most of our class is filled with lively discussion, we also had a number of intriguing assignments such as 5 minute presentations on how to conduct business in a foreign country. Our last assignment for Bill was an open ended marketing plan for selling ourselves to future employers. As many of the MIM students taking the course will be graduating in December, this was a great motivator to develop a strategy to attain employment after graduation. The loose guidelines enabled vastly different interpretations among the class and we learned as much from each other’s presentations as from Bill’s feedback.
For our last class after the final presentations, Bill treated us to a Japanese Izakaya dinner at Shigezo to celebrate the class finale and our coming graduation. Once again, thank you for such a great class!
Juli Tejadilla is a full-time student in the Masters of International Management program. She previously graduated with two Bachelor of Arts in Marketing and Studio Art from Linfield College. While her interest in international business began as an undergraduate student, she has been traveling around the world since she was nine months old. She hopes through the MIM program to learn key insights to conduct business internationally and to establish herself as a global citizen.