Global Immersion Weekend ended and congratulation the winner, Team Bain! The highlighted from this year Global Immersion is the case is in real time basis where we are trying to solve the challenge currently facing by the the company, Korkers. This case focuses on the growth strategy decisions facing Korkers a Portland-based footwear brand that until now has specialized in interchangeable sole boots for fly fishing. While Korkers has established a strong reputation as a technology leader among fly fisherman, the market is a tiny one.
The team have one day to complete the deliverable to present it to division advisers in order to advance to the final round. There were only two team who advanced to the final round and present their deliverables in front of the CEO and Head of Product Development from Korkers.
During the weekend, every team has pulled every thing they have acquired from MIM course and work experiences in order to develop the strategy for Korkers. It was a very intensive course over the weekend because of the limited time and resources. We all have worked from 8 A.M. to 11 P.M. Although it was a very intense course, we all have learned and gained a lot through this course. We gained a lot through the team work in the intense and pressure environment as well as pulling everything we have learned to pull out the best strategy for Korkers. Global Immersion is a great course for MIM students before graduate to really test the skills and knowledge we have acquired over the year. Hopefully, Global Immersion will continue over the next year!
Thank you Melanie and all faculty who have made this happened!