Tips for doing business in Bangladesh

Bangladesh, officially the People’s Republic of Bangladesh  is a country in South Asia. It is bordered by India and Burma (Myanmar), and faces the Bay of Bengal  to its south. Together with the Indian state of West Bengal, it makes up the ethno-linguistic region of Bengal. The name Bangladesh means “Country of Bengal” in the official Bengali Language. Dhaka is a capital city. For the ethnic, it consists of Bengali 98%, tribal groups, non-Bengali Muslims. The official language is Bangla, also known as Bengali. It is the first language of more than 98 percent of the population. It is written in its own script, derived from that of Sanskrit. Many people in Bangladesh also speak English and Urdu.

Customs and Etiquette in Bangladesh

1. Meeting & Greeting

  • Greetings usually take place between members of the same sex.
  • The hand shake is common although they may feel rather limp.
  • Women will only really be met within business contexts and even so, it is best to wait to see if a hand is extended before doing so.
  • The traditional greeting for Muslims is Asalamu alaikum to which the response is wa alaikum salam.
  • Naming conventions are very much based on the hierarchical nature of Bangladeshi society.
  • Bangladeshis will append a suffix to a person’s name to denote respect and the level of closeness between the two people.
  • In general, age dictates how people are addressed. (If people are of the same age, they use first names. If the person being addressed is older than the speaker, the person is called by their first name and a suffix that denotes the family relationship. )

2. Gift Giving Etiquette

  • Gifts are mainly given between family members at religious holidays, especially after Ramadan and Hajj.
  • In cities, it is becoming more common for gifts to be given on birthdays.
  • In Bangladesh the importance of gifts is in the thought rather than the value. Part of the reason lies in the fact that gifts should be generally reciprocated and it would be considered rude to offer someone a gift that is difficult to reciprocate.
  • When visiting a Bangladeshi’s home, it is more common to bring pastries, sweets or good quality chocolates.
  • If bringing flowers avoid frangipanis as they are used at funerals.
  • Similarly white flowers indicate mourning.
  • Do not give alcohol or products containing non-halal meat to Muslims.
  • Never give money.
  • It is considered bad form to open gifts in front of the giver.
  • Gifts are given with two hands.

3. Dining Etiquette

  • If meeting with people for dinner here are some basic rules on etiquette and protocol
  • If invited to a meal it is rude to flatly turn the invitation down. One should always use less direct language to suggest that it may be difficult such as “I will try.” or “I will have to see”.
  • Meals both inside the house and outside will usually be same sex.
  • Many people eat with their hands and it may be that you share food from a common dish. It would not be seen as impolite if you asked for utensils.
  • Ensure you wash your hands before eating.
  • Guests are generally served first then the oldest, continuing in order of seniority.
  • Do not start eating until the oldest person at the table begins.
  • You will constantly be urged to take more food. Simply saying “I’m full” will be taken as a polite gesture and not accepted at face value. It is therefore always best to pace yourself to allow for more servings.
  • The left hand is considered unclean so only eat, pass dishes or drink with the right hand.

Business Etiquette, Protocol and Customs in Bangladesh

1. Communication Styles

  • Bangladeshis are quite implicit/indirect communicators. They tend to communicate in long, rich and contextualized sentences which only make sense when properly understood in relation to body language.
  • It is important for people who come from implicit/direct cultures to understand that their communication styles may be seen as rude and the information provided inadequate.
  • Personal space is less of an issue in Bangladesh than many European cultures. Bengalis stand close when speaking to someone of the same gender and touch is common.
  • However, when speaking with a woman the space is often increased.

2. Meeting & Greeting

  • Business etiquette in Bangladesh is reasonably formal. Proper behavior is expected.
  • Men greet each other with a handshake upon arriving and leaving.
  • Foreign men should nod to a Bangladeshi woman unless she extends her hand. Businessmen should be addressed by the term “Bahadur” (“Sir”), while women may be addressed as “Begum” (“Madam”). This may be used with or without the surname.
  • Wait until your counterpart moves to a first name basis before you do so.

3. Business Card Etiquette

  • Business cards are exchanged after the initial introduction.
  • Educational qualifications are valued so include any university degrees.
  • Present your business card with the right hand.
  • Treat business cards given to you with respect. Merely glancing at it then throwing it on the table would be rude. Study it, comment on it and ideally place it into a business card holder.

4. Business Meetings

  • Meetings in Bangladesh are generally the place where decisions are disseminated rather than made.
  • They will usually be led by the most senior present who sets the agenda, the content, and the pace of the activities.
  • Meeting structures are not very linear in Bangladesh. There may be an agenda and a starting time, but they only serve as guidelines.
  • Completing a meeting fully takes priority over time and may extend well past any scheduled end time.
  • Meetings may commence with some small talk.
  • Communication is formal and follows a hierarchical structure. Deference to the most senior person in the group is expected. This is especially true when dealing with government officials.
  • One should never let their level of professionalism slip. Casual behaviour may be misinterpreted as a lack of respect.
  • Never lose your temper or show emotion. This may lead to a loss of face which will mean a loss of dignity and respect.
  • The need to avoid a loss of face is also reflected in communication styles. Rather than say no or disappoint people Bangladeshis will phrase sentiments in such as way that it is up to people to read between the lines to understand what is being implied. Phrases such as “we will try”, “that may be difficult”, or “we will have to give that some though” may really mean “this can’t be done”. Therefore, it is important to ask questions in several ways so you can be certain what was meant by a vague response. Silence is often used as a communication tool.
  • Many people comment on the lack of smiles in Bangladesh. This has nothing to do with unfriendliness but rather related to the fact that a serious face is believed to demonstrate maturity.

Source: http://www.kwintessential.co.uk/resources/global-etiquette/bangladesh.html

Jaraswan Jarasjaruwan or Pear is a full-time MIM student. She got a Bachelor’s of Science from Chulalongkorn University in Thailand. After she graduated, she worked as an educational consultant in Thailand for 2 years. Pear chose to study international business at Portland State University because she is interested in the business field and also the reputation of the university. Currently, Pear is studying Chinese as a third language. Also, she will choose Global Marketing as her specialization in the Master of International Management program.

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