Age of the Pacific Lecture: Exploring Go-To-Market Strategies in a Global World

On October 15, Ben Thacker, Global Vice President in Enterprise Business Division of Belkin International came to featuring his experiences on ‘Exploring Go-To-Market Strategies in a Global World.’ He is focusing on the business to business (B2B) for Belkin Global business. He is emphasizing on thinking differently, being flexible, and managing expectation as part of leadership assets. He was explaining and shows many different model in identifying the opportunities based on the TAM. “How can you best achieve the ‘Trifecta’ (Rev/Margin/Share)?” He has created in own method in seeking for market opportunities based on the model called “TAM I AM”

He emphasized on the importance of manufacturer suggested resell price (MSRP) and importance of understanding of channel minimum margin requirement in order to come up with the price model that would best for the company under the slogan “Not Happy, But Acceptance” If the customer is happy with the price they got, then maybe the company is not pricing at the right price. He also mentioned three most important things in creating sales: 1. Account relationship/tactical confidence 2. Program budget must be average and 3. Product must be marginal. The most important thing that drives success in business is People.
He lastly left the question that he would like to received feedback or comment on this question. “What would be a good strategy in brand position for Belkin in China, Taiwan, and Hong Kong?”

Thunyarak “Goy” Katikavongkhachorn

Thunyarak Katikavongkhachorn or Goy is a full-time student in Master of International Management Program. She received a Bachelor of Science in Accounting from Portland State University. She was interested in studying MIM program because she would like to broaden her career in supply chain and logistics at the global level that focusing on Pacific Asia while studying Chinese as a third language. She currently specialize in supply chain and finance in the MIM program.

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Filed under Age of the Pacific Lecture Series, Goy's Entries

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