Market Research is necessary for every company that wants to enter to the marketplace, sell products and succeed in the market. Marketing research is the new subject for MIMers in this Spring Term. Although this is the new subject, the class is very awesome.
In this course, we can develop the understanding necessary to structure and manage an innovation process, from new opportunity identification to market introduction, with emphasis on integrating appropriate market input at each step. The viewpoints are from the perspective of the product / brand manager, the corporate entrepreneur.
This course included understanding the elements of an effective corporate innovation process, how innovation adoption occurs in the marketplace, basic market research tools and how to use those tools to improve innovation results, and managing the innovation process from the perspective of the product / brand manager – the key foot soldier in bringing successful innovation to market.
After we finished this course, we have a better understanding of the importance of innovation for corporate success, innovation as a systematic, an understanding of how innovation is adopted in the marketplace, and how to approach the introduction of a new innovation into the marketplace. Also, an understanding of relevant market research / customer input techniques, with specific consideration for supporting the innovation process, and an understanding of the pivotal role of the product / brand manager in the innovation process, and the skills required to be effective in that role.
The important person who makes the class interesting is Professor Yensen. Prof Yensen was very awesome. He always makes the class interesting and motivate student to participate. The way that he analyze the case is very organize and deeply. This helps us have more understanding in every case study and can apply those knowledge to the workplace in the future.