Last Friday, the PSU Confucius Institute invited me to speak at one of their Chinese Corner events, and to share experiences from our 2012 MIM Asia Trip. I was joined by fellow-Ambassador, Pear, and full-time student Reid Barrett. While all three of us spoke about the Asia Trip we took in March, each presentation had a different theme and was well received by our audience.
My focus was to discuss marketing practices that I saw in the three primary countries we visited, Japan, Korea, and China. I focused specifically on the Kewpie Corporation, Hyundai, and Wistron. While the connection between mayonnaise, cars, and computers is not necessarily clear, these three companies exemplified an aspect of customer-focus that I believe was paramount to their success. Regardless of a firm’s strategy for competing or achieving success, there were three main points that I stressed any successful firm should have:
I’ve shared my presentation (which also captures some of my favorite moments from each part of the trip in photos) here on the blog.
Pear and Reid also gave their impressions on the trip, with Reid speaking entirely in Chinese. The audience was impressed by his speaking abilities and overall I felt they were happy to learn about our shared experiences. You can see the event flier here.
The Confucius Institute has continuing events, and you can find more information about upcoming dates by visiting their website. Of particular interest are three below:
- 05/06/2012 2012 Chinese Speech Contest (PDF)
- 05/07/2012 Chinese Cities: The Difficult Transition from Socialism——Lecture by Dr. John R. Logan (PDF)
- 05/11/2012 Dr. Heiner Fruehauf Presentation (PDF)
Ryan is a part of the Master of International Management full-time 2012 cohort, and a MIM Student Ambassador. Currently he works within the Willamette Valley wine industry as a social media consultant, and wants to broaden his career in marketing to a global level through the MIM program. His favorite aspects of MIM are networking with other students from around the world and learning Mandarin Chinese. Ryan is passionate about food, wine, and travel and writes on these topics for other sites. Visit Ryan’s site here.